Marketing Measurement, But Explainable
Marketing doesn't need more optimization tools. It needs proof that it's working. We measure what actually drives incremental growth.
The Challenge
Budgets are allocated using signals that cannot prove incremental impact.
Attribution systems create false confidence in channels that may not be truly additive to growth.
If you spend into a viral growth tailwind, your ads take credit where no credit is due.
Media Mix Modeling is slow, consultant-heavy, and disconnected from real decisions.
Lift tests are rare, manual, and often poorly designed leading to inaccurate insights.
The Transformation
Incrementality turns opinions into evidence. See the difference.
Before
Endless attribution debates
After
Always-on causal measurement
Before
Channels protected by correlation
After
Channels earn budget through proven lift
Before
One-off experiments
After
Automated experimentation at scale
Before
Budget decisions by politics
After
Clear, finance-aligned answers
Products
A complete suite for measuring, testing, and optimizing marketing incrementality on one platform.
Continuously measure true incremental lift across all live digital channels with DMA-level geo experimentation.
Deploy statistical discipline when testing new channels. Forecast impact and make data-driven budget decisions.
Test if brand search is incremental or cannibalistic. Measure true marginal CAC at the campaign level.
Measure awareness, consideration, and conversion lifts from brand campaigns with geo-based testing.
Platform
A platform purpose-built to continuously design, deploy, and measure causal marketing experiments.
Solutions
Prove your work drives real growth. Turn incrementality into your competitive advantage.
Empowered marketing leadership with data that finance trusts.
Separate paid impact from organic trust. Know what actually drives new members.
Know when ads scale growth and when brand does. Optimize accordingly.
Integrations
Direct API integration for automated experiment execution and real-time data sync.
Google Ads
Meta
TikTok
Amazon
Spotify
YouTube
Snapchat
Join the companies replacing guesswork with causal proof. Book a call to see how incrementality can transform your marketing decisions.